Motion & animation agency, based in Liverpool

Motion and animation is a critical tool to help create visually compelling content that helps bring your brand to life. Engaging motion content helps grab attention and simplifies communication in a world of ever-decreasing attention spans. It can also be used to help enhance user experiences and improve digital interfaces by making them more interactive and visually appealing.

At hlg, we utilise motion and animation in many of our projects. Wether its to add some small movements to a logo to help bring it to life, or to create a long-form promotional brand material. No matter how big or small your motion project, we’d love to hear from you. Click the button below to send us an enquiry and we’ll see how we can help.

Enquire about Motion

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Our animation
process

Start your project

Some content her to summarise the purpose of our process and why we take the steps we do to complete a branding project. Some content her to summarise the purpose of our process and why we take the steps we do to complete a branding project.

01

Planning & preparation

The first stage of any animation project is planning. We work closely with you to create or develop your script and what message you need your animation to convey. We then work on storyboards to build a rough picture of the motion piece.

02

Production

With the storyboard and script signed off we can begin work on bringing the storyboard to life. This is the most time-intensive stage, as it involves frame-by-frame work to create seamless and fluid movement in your animation.

03

Post-production

Upon completion of the production phase, we begin refining and polishing the final visuals and any audio that is required. Working closely with you to iron out any bumps or errors in the animation and ensuring all voiceovers or sound effects are properly synced.

04

Distribution

Finally, we being the roll-out of the animation, providing you with all the necessary formats to launch your new video into the world. This includes formatting the video for different forms of media such as social, TV or other forms advertising screens.

Motion & Animation Agency Liverpool FAQ's

What are motion graphics?
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Motion graphics are a way of combining text and visuals to create an animation. This could be used to make a logo, animate an infographic, or to create a full length promotional video.

Motion graphics can also be used to give your website more personality, improve user experience and capture the attention of visitors.

What are animation services?
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Animation services refer to bringing illustrations and designs to life by adding movement. Our team have years of experience in industry standard programmes and have all the tools and skill required to bring your ideas to life.

Our animation services can be used to create logos, promo videos, explainer videos or promotional material, just as an example. The possibilities for motion graphics and animation are practically endless, and our experienced team can work with you to bring your vision to life.

How does motion & animation help my brand?
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Motion and animation help bring your brand to life, creating more engagement with your audience. In our fast-paced digital world you’re always trying to catch the attention of your audience as quickly as possible, sometimes in a matter of seconds. We believe motion and animation is a pivotal tool that can achieve that for your brand.

By adding motion graphics, animations, or videos to your website or social media channels, you’re more likely to capture the attention of your audience quicker and more effectively. You can also use motion graphics to explain complex topics in a visual way which helps the viewer better understand what you’re trying to convey.

Why use motion graphics?
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Motion graphics are incredibly powerful for businesses and brands as they help to convey your message in a more exciting and effective way. You can use motion graphics to capture the attention of your audience, explain complex topics visually, create memorable logo reveals, or even make fun promotional videos. Motion graphics are perfect for making any website come alive and creating an experience that people will remember.

What’s the difference between motion graphics & animation?
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The main difference between motion graphics and animation is that motion graphics are typically more text-based, while animation focuses more on illustration. Motion graphics involve combining visuals with text to convey a message in an engaging way. Animation involves bringing illustrations to life by adding movement.

At HLG we offer both motion graphics and animation services so you can choose which one (or even combine the two) to create the perfect corporate video, motion design project or whatever creative solutions you require.

How can I use animation for marketing?
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As any animation studio will tell you, animation is a very versatile form of marketing. You can use animation to create promotional ads and tv commercials, explainer videos, or even full length animated films!

Animations can help you tell stories that engage your audience and capture their attention. It’s also a great way to explain complex topics in a simple and visually appealing manner. Animation can be used to show how a product works or even tell the story of your brand.

At HLG we offer animation services to help bring your ideas to life. Our experienced team can use industry standard software and tools to create professional animations that will capture the attention of your audience.

Does HLG’s animated video production offer 3D animation?
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Yes, we offer 3D animation services that can help bring your ideas to life. Our team have years of experience in industry standard software and have the skills required to produce realistic 3D animations for whatever project you have in mind. Whether it’s a product explainer video or a promotional ad, our team can provide the perfect solution.

Our professional creative team can provide everything from 2d animation to CGI and more. We will even trial a range of styles to ensure that your content suits your audience and brings pleasure to your customers.

Is HLG a complete creative agency?
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Yes, we are. Our talented team is composed of motion designers, experts in animated video production, broadcast advertising and a wide range of specialist, visual effects. As a creative production studio, we’ve worked alongside a diverse range of clients in Liverpool and across the UK.

From the initial concept to the final delivery, our team can help you create the perfect motion and animation projects. We focus on delivering engaging content that captures the attention of your audience and helps build brand recognition.

At HLG, we believe in creating beautiful visuals that will stand out from the crowd and get people talking about your marketing or creative project.