{"id":1339,"date":"2024-10-21T15:21:27","date_gmt":"2024-10-21T14:21:27","guid":{"rendered":"https:\/\/hlg-testing.co.uk\/hlg\/?post_type=project&p=1339"},"modified":"2024-12-10T09:43:21","modified_gmt":"2024-12-10T09:43:21","slug":"bistro-franc","status":"publish","type":"project","link":"https:\/\/hlg-testing.co.uk\/hlg\/project\/bistro-franc\/","title":{"rendered":"Bistro Franc"},"content":{"rendered":"\n
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Bistro Franc<\/h3>\n
\n Branding<\/a>Websites<\/a>Graphic Design<\/a> <\/div>\n <\/div>\n
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Repositioning an established, French bistro in Liverpool<\/h1>\n

Bistro Franc<\/a> delivers the taste of Marseille, Nice and St-Tropez to the profoundly greyer coastal city of Liverpool. Their issue: they\u2019d previously reeled in audiences by marketing themselves as \u201cFrench\u201d, but wanted to cast a wider net by rebranding as \u201cMediterranean\u201d. A tall order, but a tasty rebrand was on the menu.<\/p>\n

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Vintage photography was used throughout this project, paying homage to vintage posters of the French Riviera. For colour: a deep blue conjuring to mind the waters of le c\u00f4te d’azur in evenings tinkling with laughter and the clink of dinner plates. As a motif, a snail was made from the chosen font, weaving throughout branded material to nod to the cuisine that inspired it all. Illustrations, a loping font and rounded elements all added a whimsical modernity to a previously old-fashioned house style. In the end, we served up a visual identity that spoke two languages: one of a stylish French restaurant with traditional roots, the other of playful chic in a relaxed mediterranean ethos.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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\n \"Bistro\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"featured_media":1458,"template":"","meta":{"_acf_changed":true},"class_list":["post-1339","project","type-project","status-publish","has-post-thumbnail","hentry","service-branding","service-websites","service-graphic-design"],"acf":[],"has_blocks":true,"block_data":[{"blockName":"acf\/singleproject","attrs":{"name":"acf\/singleproject","data":{"size_adjuster":"0","_size_adjuster":"field_663e0f68e45af","image_or_video":"0","_image_or_video":"field_663e0f68e45f3","image":1358,"_image":"field_663e0f68e469a","content":"

Repositioning an established, French bistro in Liverpool<\/h1>\r\nBistro Franc<\/a> delivers the taste of Marseille, Nice and St-Tropez to the profoundly greyer coastal city of Liverpool. Their issue: they\u2019d previously reeled in audiences by marketing themselves as \u201cFrench\u201d, but wanted to cast a wider net by rebranding as \u201cMediterranean\u201d. A tall order, but a tasty rebrand was on the menu.\r\n\r\n \r\n\r\nVintage photography was used throughout this project, paying homage to vintage posters of the French Riviera. For colour: a deep blue conjuring to mind the waters of le c\u00f4te d'azur in evenings tinkling with laughter and the clink of dinner plates. As a motif, a snail was made from the chosen font, weaving throughout branded material to nod to the cuisine that inspired it all. Illustrations, a loping font and rounded elements all added a whimsical modernity to a previously old-fashioned house style. In the end, we served up a visual identity that spoke two languages: one of a stylish French restaurant with traditional roots, the other of playful chic in a relaxed mediterranean ethos.","_content":"field_663e0fb609383"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n
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Bistro Franc<\/h3>\n
\n Branding<\/a>Websites<\/a>Graphic Design<\/a> <\/div>\n <\/div>\n
\n \n \"\" <\/a>\n \n \"\" <\/a>\n \n \"\" <\/a>\n <\/div>\n <\/div>\n
\n
\n

Repositioning an established, French bistro in Liverpool<\/h1>\n

Bistro Franc<\/a> delivers the taste of Marseille, Nice and St-Tropez to the profoundly greyer coastal city of Liverpool. Their issue: they\u2019d previously reeled in audiences by marketing themselves as \u201cFrench\u201d, but wanted to cast a wider net by rebranding as \u201cMediterranean\u201d. A tall order, but a tasty rebrand was on the menu.<\/p>\n

 <\/p>\n

Vintage photography was used throughout this project, paying homage to vintage posters of the French Riviera. For colour: a deep blue conjuring to mind the waters of le c\u00f4te d’azur in evenings tinkling with laughter and the clink of dinner plates. As a motif, a snail was made from the chosen font, weaving throughout branded material to nod to the cuisine that inspired it all. Illustrations, a loping font and rounded elements all added a whimsical modernity to a previously old-fashioned house style. In the end, we served up a visual identity that spoke two languages: one of a stylish French restaurant with traditional roots, the other of playful chic in a relaxed mediterranean ethos.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>"},{"blockName":"acf\/imageorvideofullheight","attrs":{"name":"acf\/imageorvideofullheight","data":{"size_adjuster":"0","_size_adjuster":"field_66420d39db615","image_or_video":"0","_image_or_video":"field_66420d69db616","video_url":"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/10\/logo-for-web.mp4","_video_url":"field_66420d83db617","video_poster":1361,"_video_poster":"field_66420d8cdb618"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n

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