{"id":681,"date":"2024-05-16T15:16:15","date_gmt":"2024-05-16T14:16:15","guid":{"rendered":"https:\/\/hlg-testing.co.uk\/hlg\/?page_id=681"},"modified":"2024-11-12T10:30:02","modified_gmt":"2024-11-12T10:30:02","slug":"branding","status":"publish","type":"page","link":"https:\/\/hlg-testing.co.uk\/hlg\/services\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"\n<section>\n    <div class=\"title_text_button_parent full_width\">\n        <div class=\"fixed_width\">\n            <div class=\"sides_container\">\n                <div class=\"left_side\">\n                                        <h1>Branding agency based in Liverpool<\/h1>\n                <\/div>\n                <div class=\"right_side\">\n                    <div class=\"container\">\n                        <p>Branding is one of the most crucial aspects of any business because it shapes how a company is perceived and sets it apart from competitors. When done correctly, branding creates an identity that is memorable and immediately recognisable. It can build loyalty and trust with its audience and communicates the core values of an organisation. A strong brand will provide solid foundations to allow for future growth and development. <br \/>\r\n<br \/>\r\nAt hlg, we believe branding is more than just a pretty logo. Branding is an intangible feeling that moulds perceptions, builds credibility and drives engagement. We create brands that work seamlessly across both print and digital media, brands that are unforgettable and most importantly, brands that you can believe in.<\/p>\n                        \n<a href=\"https:\/\/hlg-testing.co.uk\/hlg\/\/start-your-project\/\" class=\"navigation_with_arrow_button\">\n    <p>Enquire about Branding<\/p>\n    <div class=\"button_arrow\">\n    <span class=\"material-symbols-outlined\"> arrow_right_alt <\/span>\n    <\/div>\n<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section>\n    <div class=\"generic_image_slider_parent full_width\">\n        <div class=\"swiper generic_image_slider\">\n            <div class=\"swiper-wrapper\">\n                                                                \n                                                                    <div class=\"swiper-slide portrait\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/05\/Selkie-umberella-square.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/10\/franc-project-07.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/05\/selkie-logo-animation.gif\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/07\/mustard-logos-colours-scaled.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide portrait\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/05\/selkie-badge-square.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/07\/shankly-card.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/10\/franc-project-04.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/05\/azul-sign.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img decoding=\"async\" class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/07\/ID-card-mockup.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section>\n    <div class=\"title_button_text_parent full_width\">\n        <div class=\"fixed_width\">\n            <div class=\"left_side\">\n                <h2>Our branding <br \/>\r\nprocess<\/h2>\n                <a href=\"https:\/\/hlg-testing.co.uk\/hlg\/start-your-project\" class=\"navigation_button_template\">\n    Start your project\n    <div class=\"animation_slide\"><\/div>\n<\/a>\n            <\/div>\n            <div class=\"right_side\">\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section>\n    <div class=\"numbered_sections_parent full_width\">\n        <div class=\"fixed_width\">\n        <div class=\"grid\">\n                                                    <div class=\"section\">\n                        <span><p>01<\/p><\/span>\n                        <h3>Research &amp; Discovery<\/h3>\n                        <p>We begin by analysing your brands current state, conducting research on your target audience and position in the market, and learning all we can about your brand and what it stands for.<\/p>\n                    <\/div>\n                                    <div class=\"section\">\n                        <span><p>02<\/p><\/span>\n                        <h3>Strategy &amp; Development<\/h3>\n                        <p>We then help define your brands mission, vision and values which helps to craft the messaging and establish and tone of voice for your brand.<\/p>\n                    <\/div>\n                                    <div class=\"section\">\n                        <span><p>03<\/p><\/span>\n                        <h3>Identity Design<\/h3>\n                        <p>This phase focusses on create all of the visual collateral, such as your logo, colour palette, typography and brand guidelines that visually represent your brand&#039;s identity.<\/p>\n                    <\/div>\n                                    <div class=\"section\">\n                        <span><p>04<\/p><\/span>\n                        <h3>Launch &amp; Roll-out<\/h3>\n                        <p>The final stage sees your brand launched into the world, across various platforms and different forms of media, this is closely followed by support and brand management to ensure consistency and maximum impact with your audience.<\/p>\n                    <\/div>\n                                        <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section>\n        <div class=\"homepage_projects_title_parent left full_width\">\n            <div class=\"fixed_width\">\n            <div class=\"title\">\n                <h2>Recent branding projects<\/h2>\n                \n<a href=\"https:\/\/hlg-testing.co.uk\/hlg\/projects\" class=\"navigation_with_arrow_button\">\n    <p>View branding projects<\/p>\n    <div class=\"button_arrow\">\n    <span class=\"material-symbols-outlined\"> arrow_right_alt <\/span>\n    <\/div>\n<\/a>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n\n\n<section>\n    <div class=\"projects_repeater_parent full_width padding_top_left \">\n        <div class=\"fixed_width\">\n\n        \n                                \n                <div class=\"project_container Branding Websites Graphic_Design\">\n                    <a aria-label=\"Bistro Franc project\"  href=\"https:\/\/hlg-testing.co.uk\/hlg\/project\/bistro-franc\/\">\n                        <div class=\"cursor\"><?xml version=\"1.0\" encoding=\"utf-8\"?>\n\n<svg version=\"1.1\" id=\"Layer_5\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" 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M73.4,11.2L73.4,11.2c-0.5,0-1-0.4-1-1c0-0.3,0.1-0.6,0.4-0.8c0.2-0.1,0.4-0.2,0.6-0.2c0.5,0,0.9,0.4,0.9,0.9\n\tC74.3,10.8,73.9,11.2,73.4,11.2z M73.4,8.2c-0.5,0-1-0.4-1-1c0-0.5,0.4-1,1-1c0.5,0,0.9,0.4,0.9,1C74.3,7.8,73.9,8.2,73.4,8.2z\"\/>\n<\/svg>\n<\/div>\n                            <div class=\"overflow_control\">\n                                                                    <img decoding=\"async\" class=\"lazyload\" data-src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/07\/Hompage-Mockup.webp\" src=\"\" alt=\"Mustard Seed\">\n                                                            <\/div>\n                        <h3>Mustard Seed<\/h3>\n                        \n                        <div class=\"category_container\">\n                            <p>Branding<\/p><p>Websites<\/p><p>Motion<\/p><p>Photography<\/p><p>Graphic Design<\/p>                        <\/div>\n                    <\/a>\n                <\/div>\n            \n                    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href=\"https:\/\/hlg-testing.co.uk\/hlg\/services\/branding\/does-brand-even-matter-anymore\/\" title=\"Does brand even matter anymore?\">\n                                                    <div class=\"middle_section\">\n                                                        <h2>\n                                                            Does brand even matter anymore?                                                        <\/h2>\n                                                    <\/div>\n                                                <\/a>\n                                            \n                                                <div class=\"bottom_section\">\n                                                                                                                                                                <a class=\"team_member\" href=\"https:\/\/hlg-testing.co.uk\/hlg\/team\/gary-garnczarczyk\/\" title=\"Gary Garnczarczyk\">\n                                                            <span class=\"date\">Published 16.04.24<\/span>\n                                                            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/06\/gary-new-headshot-web3.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/06\/gary-new-headshot-web3.webp 800w, https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/06\/gary-new-headshot-web3-250x374.webp 250w, https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/06\/gary-new-headshot-web3-700x1048.webp 700w, https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/06\/gary-new-headshot-web3-768x1150.webp 768w, https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/06\/gary-new-headshot-web3-120x180.webp 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>                                                        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     <div class=\"title\"><h2>Branding Agency Liverpool FAQ&#039;s<\/h2><\/div>\n            <div class=\"accordion_container\">\n                                                            <details>\n                            <summary>What Makes A Great Brand Design?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That&#8217;s why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business&#8217; personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you&#8217;re looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                            <details>\n                            <summary>What Are The Benefits Of Professional Branding?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That&#8217;s why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business&#8217; personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you&#8217;re looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                            <details>\n                            <summary>Is Logo Design Part Of Branding?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That&#8217;s why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business&#8217; personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you&#8217;re looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                            <details>\n                            <summary>Why Is Branding So Important?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That&#8217;s why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business&#8217; personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you&#8217;re looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                            <details>\n                            <summary>How Can I Brand My Business?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That&#8217;s why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business&#8217; personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you&#8217;re looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":730,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-681","page","type-page","status-publish","hentry"],"acf":[],"has_blocks":true,"block_data":[{"blockName":"acf\/titletextbutton","attrs":{"name":"acf\/titletextbutton","data":{"show_top_small_title":"0","_show_top_small_title":"field_671b9cbf958f0","title":"Branding agency based in Liverpool","_title":"field_66508a44f36bd","paragraph":"Branding is one of the most crucial aspects of any business because it shapes how a company is perceived and sets it apart from competitors. When done correctly, branding creates an identity that is memorable and immediately recognisable. It can build loyalty and trust with its audience and communicates the core values of an organisation. A strong brand will provide solid foundations to allow for future growth and development. \r\n\r\nAt hlg, we believe branding is more than just a pretty logo. Branding is an intangible feeling that moulds perceptions, builds credibility and drives engagement. We create brands that work seamlessly across both print and digital media, brands that are unforgettable and most importantly, brands that you can believe in.","_paragraph":"field_66508a71f36bf","button_text":"Enquire about Branding","_button_text":"field_66508a87f36c0","button_url":"\/start-your-project\/","_button_url":"field_66508ab106073"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n<section>\n    <div class=\"title_text_button_parent full_width\">\n        <div class=\"fixed_width\">\n            <div class=\"sides_container\">\n                <div class=\"left_side\">\n                                        <h1>Branding agency based in Liverpool<\/h1>\n                <\/div>\n                <div class=\"right_side\">\n                    <div class=\"container\">\n                        <p>Branding is one of the most crucial aspects of any business because it shapes how a company is perceived and sets it apart from competitors. When done correctly, branding creates an identity that is memorable and immediately recognisable. It can build loyalty and trust with its audience and communicates the core values of an organisation. A strong brand will provide solid foundations to allow for future growth and development. <br \/>\r\n<br \/>\r\nAt hlg, we believe branding is more than just a pretty logo. Branding is an intangible feeling that moulds perceptions, builds credibility and drives engagement. We create brands that work seamlessly across both print and digital media, brands that are unforgettable and most importantly, brands that you can believe in.<\/p>\n                        \n<a href=\"https:\/\/hlg-testing.co.uk\/hlg\/\/start-your-project\/\" class=\"navigation_with_arrow_button\">\n    <p>Enquire about Branding<\/p>\n    <div class=\"button_arrow\">\n    <span class=\"material-symbols-outlined\"> arrow_right_alt <\/span>\n    <\/div>\n<\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n"},{"blockName":"acf\/genericimageslider","attrs":{"name":"acf\/genericimageslider","data":{"generic_image_slider_0_top_or_center":"0","_generic_image_slider_0_top_or_center":"field_66475e9c00b0c","generic_image_slider_0_portrait_or_landscape":"1","_generic_image_slider_0_portrait_or_landscape":"field_663253375b375","generic_image_slider_0_image":1269,"_generic_image_slider_0_image":"field_6632532c5b374","generic_image_slider_1_top_or_center":"0","_generic_image_slider_1_top_or_center":"field_66475e9c00b0c","generic_image_slider_1_portrait_or_landscape":"0","_generic_image_slider_1_portrait_or_landscape":"field_663253375b375","generic_image_slider_1_image":1361,"_generic_image_slider_1_image":"field_6632532c5b374","generic_image_slider_2_top_or_center":"0","_generic_image_slider_2_top_or_center":"field_66475e9c00b0c","generic_image_slider_2_portrait_or_landscape":"0","_generic_image_slider_2_portrait_or_landscape":"field_663253375b375","generic_image_slider_2_image":1204,"_generic_image_slider_2_image":"field_6632532c5b374","generic_image_slider_3_top_or_center":"0","_generic_image_slider_3_top_or_center":"field_66475e9c00b0c","generic_image_slider_3_portrait_or_landscape":"0","_generic_image_slider_3_portrait_or_landscape":"field_663253375b375","generic_image_slider_3_image":1187,"_generic_image_slider_3_image":"field_6632532c5b374","generic_image_slider_4_top_or_center":"0","_generic_image_slider_4_top_or_center":"field_66475e9c00b0c","generic_image_slider_4_portrait_or_landscape":"1","_generic_image_slider_4_portrait_or_landscape":"field_663253375b375","generic_image_slider_4_image":1199,"_generic_image_slider_4_image":"field_6632532c5b374","generic_image_slider_5_top_or_center":"0","_generic_image_slider_5_top_or_center":"field_66475e9c00b0c","generic_image_slider_5_portrait_or_landscape":"0","_generic_image_slider_5_portrait_or_landscape":"field_663253375b375","generic_image_slider_5_image":1182,"_generic_image_slider_5_image":"field_6632532c5b374","generic_image_slider_6_top_or_center":"0","_generic_image_slider_6_top_or_center":"field_66475e9c00b0c","generic_image_slider_6_portrait_or_landscape":"0","_generic_image_slider_6_portrait_or_landscape":"field_663253375b375","generic_image_slider_6_image":1358,"_generic_image_slider_6_image":"field_6632532c5b374","generic_image_slider_7_top_or_center":"0","_generic_image_slider_7_top_or_center":"field_66475e9c00b0c","generic_image_slider_7_portrait_or_landscape":"0","_generic_image_slider_7_portrait_or_landscape":"field_663253375b375","generic_image_slider_7_image":1398,"_generic_image_slider_7_image":"field_6632532c5b374","generic_image_slider_8_top_or_center":"0","_generic_image_slider_8_top_or_center":"field_66475e9c00b0c","generic_image_slider_8_portrait_or_landscape":"0","_generic_image_slider_8_portrait_or_landscape":"field_663253375b375","generic_image_slider_8_image":1186,"_generic_image_slider_8_image":"field_6632532c5b374","generic_image_slider":9,"_generic_image_slider":"field_663252f65b373"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n<section>\n    <div class=\"generic_image_slider_parent full_width\">\n        <div class=\"swiper generic_image_slider\">\n            <div class=\"swiper-wrapper\">\n                                                                \n                                                                    <div class=\"swiper-slide portrait\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/05\/Selkie-umberella-square.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/10\/franc-project-07.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/05\/selkie-logo-animation.gif\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/07\/mustard-logos-colours-scaled.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide portrait\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/05\/selkie-badge-square.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/07\/shankly-card.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/10\/franc-project-04.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/05\/azul-sign.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                \n                                                                    <div class=\"swiper-slide landscape\">\n                                        <img class=\"\" src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/07\/ID-card-mockup.webp\" alt=\"Content from User Gallery\">\n                                    <\/div>\n                                                            \n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>"},{"blockName":"acf\/titlebuttontext","attrs":{"name":"acf\/titlebuttontext","data":{"title":"Our branding \r\nprocess","_title":"field_6650a2f9e4e2c","paragraph":"","_paragraph":"field_6650a324e4e2d"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n<section>\n    <div class=\"title_button_text_parent full_width\">\n        <div class=\"fixed_width\">\n            <div class=\"left_side\">\n                <h2>Our branding <br \/>\r\nprocess<\/h2>\n                <a href=\"https:\/\/hlg-testing.co.uk\/hlg\/start-your-project\" class=\"navigation_button_template\">\n    Start your project\n    <div class=\"animation_slide\"><\/div>\n<\/a>\n            <\/div>\n            <div class=\"right_side\">\n                <p><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n"},{"blockName":"acf\/numberedsections","attrs":{"name":"acf\/numberedsections","data":{"numbered_sections_0_number":"01","_numbered_sections_0_number":"field_66559a1fb2f29","numbered_sections_0_title":"Research & Discovery","_numbered_sections_0_title":"field_66559a29b2f2a","numbered_sections_0_paragraph":"We begin by analysing your brands current state, conducting research on your target audience and position in the market, and learning all we can about your brand and what it stands for.","_numbered_sections_0_paragraph":"field_66559a32b2f2b","numbered_sections_1_number":"02","_numbered_sections_1_number":"field_66559a1fb2f29","numbered_sections_1_title":"Strategy & Development","_numbered_sections_1_title":"field_66559a29b2f2a","numbered_sections_1_paragraph":"We then help define your brands mission, vision and values which helps to craft the messaging and establish and tone of voice for your brand.","_numbered_sections_1_paragraph":"field_66559a32b2f2b","numbered_sections_2_number":"03","_numbered_sections_2_number":"field_66559a1fb2f29","numbered_sections_2_title":"Identity Design","_numbered_sections_2_title":"field_66559a29b2f2a","numbered_sections_2_paragraph":"This phase focusses on create all of the visual collateral, such as your logo, colour palette, typography and brand guidelines that visually represent your brand's identity.","_numbered_sections_2_paragraph":"field_66559a32b2f2b","numbered_sections_3_number":"04","_numbered_sections_3_number":"field_66559a1fb2f29","numbered_sections_3_title":"Launch & Roll-out","_numbered_sections_3_title":"field_66559a29b2f2a","numbered_sections_3_paragraph":"The final stage sees your brand launched into the world, across various platforms and different forms of media, this is closely followed by support and brand management to ensure consistency and maximum impact with your audience.","_numbered_sections_3_paragraph":"field_66559a32b2f2b","numbered_sections":4,"_numbered_sections":"field_665599e7b2f28"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n<section>\n    <div class=\"numbered_sections_parent full_width\">\n        <div class=\"fixed_width\">\n        <div class=\"grid\">\n                                                    <div class=\"section\">\n                        <span><p>01<\/p><\/span>\n                        <h3>Research &amp; Discovery<\/h3>\n                        <p>We begin by analysing your brands current state, conducting research on your target audience and position in the market, and learning all we can about your brand and what it stands for.<\/p>\n                    <\/div>\n                                    <div class=\"section\">\n                        <span><p>02<\/p><\/span>\n                        <h3>Strategy &amp; Development<\/h3>\n                        <p>We then help define your brands mission, vision and values which helps to craft the messaging and establish and tone of voice for your brand.<\/p>\n                    <\/div>\n                                    <div class=\"section\">\n                        <span><p>03<\/p><\/span>\n                        <h3>Identity Design<\/h3>\n                        <p>This phase focusses on create all of the visual collateral, such as your logo, colour palette, typography and brand guidelines that visually represent your brand&#039;s identity.<\/p>\n                    <\/div>\n                                    <div class=\"section\">\n                        <span><p>04<\/p><\/span>\n                        <h3>Launch &amp; Roll-out<\/h3>\n                        <p>The final stage sees your brand launched into the world, across various platforms and different forms of media, this is closely followed by support and brand management to ensure consistency and maximum impact with your audience.<\/p>\n                    <\/div>\n                                        <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n"},{"blockName":"acf\/homepageprojectstitle","attrs":{"name":"acf\/homepageprojectstitle","data":{"header":"Recent branding projects","_header":"field_660c1df54061b","button_text":"View branding projects","_button_text":"field_660c1e1d4061d","left_or_right":"1","_left_or_right":"field_662f7bcc61147"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n<section>\n        <div class=\"homepage_projects_title_parent left full_width\">\n            <div class=\"fixed_width\">\n            <div class=\"title\">\n                <h2>Recent branding projects<\/h2>\n                \n<a href=\"https:\/\/hlg-testing.co.uk\/hlg\/projects\" class=\"navigation_with_arrow_button\">\n    <p>View branding projects<\/p>\n    <div class=\"button_arrow\">\n    <span class=\"material-symbols-outlined\"> arrow_right_alt <\/span>\n    <\/div>\n<\/a>\n                <!-- < ?php get_template_part('template-parts\/navigation_button', null, array('button_url' => get_home_url() . 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M73.4,11.2L73.4,11.2c-0.5,0-1-0.4-1-1c0-0.3,0.1-0.6,0.4-0.8c0.2-0.1,0.4-0.2,0.6-0.2c0.5,0,0.9,0.4,0.9,0.9\n\tC74.3,10.8,73.9,11.2,73.4,11.2z M73.4,8.2c-0.5,0-1-0.4-1-1c0-0.5,0.4-1,1-1c0.5,0,0.9,0.4,0.9,1C74.3,7.8,73.9,8.2,73.4,8.2z\"\/>\n<\/svg>\n<\/div>\n                            <div class=\"overflow_control\">\n                                                                    <img class=\"lazyload\" data-src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/10\/logo-for-web-4.gif\" src=\"\" alt=\"Bistro Franc\">\n                                                            <\/div>\n                        <h3>Bistro Franc<\/h3>\n                        <!-- Displaying categories for each project -->\n                        <div class=\"category_container\">\n                            <p>Branding<\/p><p>Websites<\/p><p>Graphic Design<\/p>                        <\/div>\n                    <\/a>\n                <\/div>\n            \n            \n                 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M73.4,11.2L73.4,11.2c-0.5,0-1-0.4-1-1c0-0.3,0.1-0.6,0.4-0.8c0.2-0.1,0.4-0.2,0.6-0.2c0.5,0,0.9,0.4,0.9,0.9\n\tC74.3,10.8,73.9,11.2,73.4,11.2z M73.4,8.2c-0.5,0-1-0.4-1-1c0-0.5,0.4-1,1-1c0.5,0,0.9,0.4,0.9,1C74.3,7.8,73.9,8.2,73.4,8.2z\"\/>\n<\/svg>\n<\/div>\n                            <div class=\"overflow_control\">\n                                                                    <img class=\"lazyload\" data-src=\"https:\/\/hlg-testing.co.uk\/hlg\/wp-content\/uploads\/2024\/07\/Hompage-Mockup.webp\" src=\"\" alt=\"Mustard Seed\">\n                                                            <\/div>\n                        <h3>Mustard Seed<\/h3>\n                        <!-- Displaying categories for each project -->\n                        <div class=\"category_container\">\n                            <p>Branding<\/p><p>Websites<\/p><p>Motion<\/p><p>Photography<\/p><p>Graphic Design<\/p>                        <\/div>\n                    <\/a>\n                <\/div>\n            \n                    <\/div>\n        <!-- PAGINATION -->\n        <!-- <div class=\"pagination fixed_width\">\n            < ?php      \n                echo paginate_links(array(\n                    'base' => str_replace(999999999, '%#%', get_pagenum_link(999999999)),\n                    'format' => '?paged=%#%',\n                    'current' => max(1, get_query_var('paged')),\n                    'total' => $project_query->max_num_pages,\n                    'prev_next' => false,\n                    'type' => 'plain',\n                ));\n            ?>\n        <\/div> -->\n    <\/div>\n<\/section>"},{"blockName":"acf\/homepageourlatestthoughts","attrs":{"name":"acf\/homepageourlatestthoughts","data":{"title":"OUR LATEST THOUGHTS","_title":"field_662115ff88782","view_all_posts_button":"View all posts","_view_all_posts_button":"field_662116f449512"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n\n\n\n\n\n    <section>\n        <div class=\"our_latest_thoughts full_width\">\n            <div class=\"homepage_our_latest_thoughts_parent full_width\">\n                <div class=\"fixed_width\">\n                    <div class=\"title\">\n                        <strong>OUR LATEST THOUGHTS<\/strong>\n                            <div class=\"buttons\">\n                                <div class=\"swiper_buttons\">\n                                    <div class=\"swiper-button-prev\"><span class=\"material-symbols-outlined\"> arrow_right_alt <\/span><\/div>\n                                    <div class=\"swiper-button-next\"><span class=\"material-symbols-outlined\"> arrow_right_alt <\/span><\/div>\n                                <\/div>\n                                \n<a href=\"https:\/\/hlg-testing.co.uk\/hlg\/blog\" class=\"navigation_with_arrow_button\">\n    <p>View all posts<\/p>\n    <div class=\"button_arrow\">\n    <span class=\"material-symbols-outlined\"> arrow_right_alt <\/span>\n    <\/div>\n<\/a>\n\n                                <!-- < ?php get_template_part('template-parts\/navigation_button', null, array('button_url' => get_home_url() . 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We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.\r\n\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.","_accordion_0_text_area":"field_6655bea7ffa2f","accordion_1_title":"What Are The Benefits Of Professional Branding?","_accordion_1_title":"field_6655be9bffa2e","accordion_1_text_area":"A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.\r\n\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.","_accordion_1_text_area":"field_6655bea7ffa2f","accordion_2_title":"Is Logo Design Part Of Branding?","_accordion_2_title":"field_6655be9bffa2e","accordion_2_text_area":"A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.\r\n\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.","_accordion_2_text_area":"field_6655bea7ffa2f","accordion_3_title":"Why Is Branding So Important?","_accordion_3_title":"field_6655be9bffa2e","accordion_3_text_area":"A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.\r\n\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.","_accordion_3_text_area":"field_6655bea7ffa2f","accordion_4_title":"How Can I Brand My Business?","_accordion_4_title":"field_6655be9bffa2e","accordion_4_text_area":"A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.\r\n\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.","_accordion_4_text_area":"field_6655bea7ffa2f","accordion":5,"_accordion":"field_6655be2bffa2d"},"mode":"preview","align":"","lock":[],"metadata":[],"className":"","anchor":""},"innerBlocks":[],"innerHTML":"","innerContent":[],"rendered":"\n<section>\n    <div class=\"title_and_accordion full_width\">\n        <div class=\"fixed_width\">\n            <div class=\"title\"><h2>Branding Agency Liverpool FAQ&#039;s<\/h2><\/div>\n            <div class=\"accordion_container\">\n                                                            <details>\n                            <summary>What Makes A Great Brand Design?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                            <details>\n                            <summary>What Are The Benefits Of Professional Branding?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                            <details>\n                            <summary>Is Logo Design Part Of Branding?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                            <details>\n                            <summary>Why Is Branding So Important?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                            <details>\n                            <summary>How Can I Brand My Business?<div class=\"plus\"><span class=\"material-symbols-outlined add\"> add <\/span><span class=\"material-symbols-outlined remove\"> remove <\/span><\/div><\/summary>\n                        <\/details>\n                        <div class=\"animate\">\n                        <p>A great brand design ids rooted in simplicity, clarity and emotion. We believe a well-crafted logo has the power to connect people with a feeling or idea. That's why we strive to create unique and memorable logos that represent the cored value of our company. Our branding solution, designed in partnership with you or your team, will never lose sight of your business' personality, aim and mission.<br \/>\r\n<br \/>\r\nIf you're looking for unforgettable branding for your business, get in touch today for a free, no-obligation consultation.<\/p>\n                        <\/div>\n                                                <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n"}],"_links":{"self":[{"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/pages\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/comments?post=681"}],"version-history":[{"count":30,"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/pages\/681\/revisions"}],"predecessor-version":[{"id":1512,"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/pages\/681\/revisions\/1512"}],"up":[{"embeddable":true,"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/pages\/730"}],"wp:attachment":[{"href":"https:\/\/hlg-testing.co.uk\/hlg\/wp-json\/wp\/v2\/media?parent=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}